Simply put, the answer to whether marketing is a science or art doesn’t have an answer. This is because it bleeds into both areas. That’s right, effective marketing requires a sense of logic with a creative approach.
And to support this broad answer, here are some examples of why both science and art are needed if you want to make the most of your marketing campaign.
The Science Of Marketing
On the more logical side, there are several things you’ll have to master. They include:
– Targeted Marketing
Learning about your customers means working with hard data. The fact is you can’t get to know every potential client on a personal level. But you can learn about their spending habits and what they need. And for this information to help your business, it needs a scientific approach.
– Tracking Your Progress
If you don’t stay on top of how people are reacting to your marketing campaigns, you won’t be able to see how much progress you are making. And once again, you are going to need science in order to get accurate statistics.
– Increasing Visibility
At the heart of a marketing campaign should be the aim for exposure. More specifically, gaining an online presence via search engines and social media will not get done through artistic means. Hard science and understanding the technology that drives these platforms has to be part of the package.
On The Artistic Side
The science of marketing is mainly focused on creating leads and interest. When it comes to making the sale and sealing the deal, you have to be creative.
Here are some examples where creativity is essential to marketing.
– Slogans, Headlines, Content
Writing up sales pitches, engaging content, and headlines that grab attention requires an artistic and creative touch.
– The Ad Displays
After seeing millions of banner ads already, you have the challenge of breaking banner blindness. What type of ads are you going to display that will make users want to click? Only an artistic eye can help you with this.
– The Sales Funnel
Creating leads is one thing, but getting them to convert is something else. But with enough creative energy and input, your sales funnel will be more than just effective.
So, when it comes down to it, marketing is a healthy balance between science and art. If you can master both, you are on your road to success.